If someone tries to use it, you can take legal action against them. Protect your business from legal action: The primary benefit of trademarking a name is that it provides your business and its name with legal protection.
You can protect your brand from infringement, while differentiating yourself from the competition. Trademarks prevent others in the same (or similar) industry in the. When you trademark a business name and a logotype together, you ensure that the styling has the same legal protection as your name.Įxpand your business: As your business grows, having a registered trademark can make it easier to break into new markets. A trademark can protect the name of your business, goods, and services at a national level. Think of big brands like Ikea or Coca-Cola: Just seeing the name likely makes you think of their iconic logotypes, including the font and color scheme. For that reason, it’s useful to include the logotype (a type of logo that features a brand name in a stylized typography) in the trademark registration. Strengthen your brand: A trademark helps to establish your brand identity, making it easily recognizable by both its name and aesthetics. A trademark also shows them that you are serious about this business venture and that you would be a responsible business partner.
I need to trademark my business name license#
Plus, trademarking a name not only protects businesses from lawsuits that can quickly drain funds, but doing so also makes it easier to license and franchise your business which signals to investors that there are expansion opportunities. Investors like to see that you’re building a unique reputable brand and taking steps to protect it. This means that no one else can use the same or similar name for similar goods or services without your permission.Īttract investors: When you’re starting a business and need to raise capital, a trademark can help to instill confidence in your business. Own exclusive rights: When you own the rights to your name, you can control how others are allowed to use your name and take legal action if it’s used in an unauthorized way.
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